Jul 10, 2026
Establish Metrics, Build a Budget, Formulate a Plan, and Monitor Performance
Jul 3, 2026
My approach to getting law firms cited in AI Mode.
Jun 26, 2026
Lessons learned from almost two decades in the legal marketing industry.
Jun 19, 2026
Two lawyers get the same lead at the same time. The one who wins the client will surprise you.
Jun 12, 2026
Make your Google Business Profile stand out before your competitors catch on.
Jun 5, 2026
The widest gap in legal marketing right now, and almost nobody is filling it.
May 29, 2026
One word changed every metric in the campaign.
May 22, 2026
A breakdown of Google's new Generative AI Fundamentals guide, and what it actually means for law firms competing for visibility in 2026.
May 15, 2026
Same firm. 33 extra leads per 1,000 clicks.
May 8, 2026
The shift from Google rankings to Search Everywhere Optimization.