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The Google Business Profile Hack Almost No Law Firms Are Using.

Jun 12, 2026

Make your Google Business Profile stand out before your competitors catch on.

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One in Six Legal Searchers Want Video. Only 30% of Firms Make It.

Jun 5, 2026

The widest gap in legal marketing right now, and almost nobody is filling it.

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We Removed "Free Consultations" From a Law Firm's Ads: Cost Per Lead Increased 55%

May 29, 2026

One word changed every metric in the campaign.

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Google Says AI-Search Is Just SEO. The Data Says Otherwise.

May 22, 2026

A breakdown of Google's new Generative AI Fundamentals guide, and what it actually means for law firms competing for visibility in 2026.

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I boosted a criminal defence landing page 27% with Claude Design

May 15, 2026

Same firm. 33 extra leads per 1,000 clicks.

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Why Ranking #1 on Google Isn't Enough Anymore

May 8, 2026

The shift from Google rankings to Search Everywhere Optimization.

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Your Next Client Won't Google You - Their AI Agent Will

May 1, 2026

A four-part framework to make your law firm agent-ready.

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The Future of Law Firm Discovery

Apr 24, 2026

The rise of Zero-Click results and how we plan to win in the age of Answer Engines and AI-Overviews.

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The Legal Marketing Dispatch

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